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Why Your Customers Aren’t Impressed
Most businesses are born out of a sincere desire to better the lives of the actual people who will comprise its customers; the problem is, though, that the same level of concern that goes into...
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Why 70% of Your (Former) Customers Disagree
When it comes to customer retention and loyalty, few businesses ever enjoyed the reality of “lifelong” customers, although many business owners dream of just that. And now that competition for...
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Microwave Popcorn and Word of Mouth Marketing
It used to be that the bigger your business was, the more advantages you had, because all of the so-called advantages to be had – like paid advertising – cost real money. But things have changed....
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Loose Bumpers, Branding and Business Momentum
And as I popped my camera out to take a photo of this mini-van while on vacation, driving from St. Charles, Illinois to Fond du Lac, Wisconsin, my husband and kids rolled their eyes when I told them it...
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How to Make Your Employees Care About Your Business
Few business owners knowingly hire people who really don’t give a damn about the type of work they’ll be doing or the type of business they will be working for. In fact, most new employee/employer...
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The Most Important Thing Unhappy Customers Will Teach You
“Your most unhappy customers are your greatest source of learning.” Bill Gates There are no perfect companies, because there are no perfect people. Let’s face it, despite our best intentions we all...
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The 13th Way to Cheat at Marketing: Don’t Make People Wait!
One of the fastest ways you can undermine your customer promises or claim that your customers are your #1 priority is to MAKE ME WAIT. A point driven home to me last weekend, when I took my daughter to...
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